Step 5: Stand out
Is the boom of illustration in tech all quantity, no variety? This week: the roots and risks of visual monoculture. Why do trends catch on and how do we rise above them to create truly unique voices?
Read more →Kevin Walker
Kevin Walker is a Creative Director at Buck with a background in fine art and animation. Before transitioning into motion graphics in 2004, Kevin had an earlier career working for Martha Stewart. As a result, he can arrange flowers and craft with the best of them.
Upon transitioning from NY to LA, he started a career in motion graphics. For the past 5 years, Buck has been home. His focus is on projects that are large scale, long term, and intersect with emerging technologies.
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Step 4: Humanize, don't ostracize
When humanizing technology means illustrating humans (or even human-like characters), opportunities and risks abound. A tone-deaf approach could irritate, or worse, offend. This week, we learn how to represent people with an eye towards representation.
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Step 3: Design, seal, deliver
There’s a big difference between a “style” and a “system.” One is fragile, the other is flexible. One is pretty, the other is proven. This week, we examine the end of the Putnam Process. How do you ensure the successful launch and legacy of an illustrated brand?
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Step 2: Trust the process
Illustration isn’t child’s play, witchcraft, or snake oil. It’s the product of practical, proven processes. And alliteration. In episode two, we discover how illustrated styles leap from ideation to visualization.
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